Notes from the workshop,
not the brand book.
Experiments, launches, redesigns, and the occasional lesson — written while shipping.
Tonight: one day, one list, auto-reset at midnight
A daily task app that ends every night. PRD locked, premium UI refresh, fastlane upload and marketing site all shipped the same evening. Tonight 1.0.0 is live on the App Store.
Read the entry →Bilanciato al grammo — redesigning the Gelato Balancing landing
Rewriting the marketing page for our gelato recipe app. From SaaS dashboard tour to atelier feel.
Read update →Launching Pawpress: a keepsake, not a feed
Pawpress turns one daily photo of your pet into a magazine-style cover with an AI mood reading. The opposite of a feed.
Read update →How DriveNote evolved from a driving timer into a mileage tracker
DriveNote started as a driving-time tracker, then shifted toward tax-ready mileage logging.
Read update →Reducing friction in utility apps
Utility apps should open fast and do one thing clearly. A note on what we cut and what we kept.
Read update →Testing our first flashlight app short
We tested whether a clean utility app could generate installs through short-form video.
Read update →