Notes from the workshop,
not the brand book.
Experiments, launches, redesigns, and the occasional lesson — written while shipping.
Adding promo videos to three Play Store listings
Published a Play Store promo video for Altimeter, Flashlight, and Weight Tracker — the autoplay clip that runs before the screenshots.
Read the entry →How to price handmade candles for profit (with a worked example)
A step-by-step formula for pricing handmade candles: how to cost wax, fragrance, wicks and jars per candle, add labor and Etsy fees, and find a price that actually makes money.
Read update →How to price handmade jewelry to sell (formula and example)
A practical formula for pricing handmade jewelry: how to cost beads, findings and wire, value your time, handle wholesale versus retail, add Etsy fees, and set a price that profits.
Read update →How to price handmade soap: batch costing made simple
A clear formula for pricing handmade soap: how to cost a batch of oils, lye and fragrance down to the price per bar, add labor and Etsy fees, and set a price that makes a profit.
Read update →The best handmade pricing apps in 2026, compared honestly
If you sell handmade goods and want to stop guessing your prices, here is an honest comparison of the main pricing tools in 2026, what each does well, where each is weak, and the simple formula that works in any of them.
Read update →Passport Photo Maker: get it right without uploading your face
A passport and visa photo app for 20+ countries that frames, checks and exports entirely on-device. A live coach lines up the shot, 7 checks grade it against the real spec, and nothing ever leaves the phone.
Read update →How Astra became two apps — same code, different stores
App Store rejection 4.3(b) on a horoscope app. We split the codebase by compile-time flavor: Astra (chart + horoscope) lives on Google Play, Oracle (six character voices) is in TestFlight pending App Review.
Read update →Tonight: one day, one list, auto-reset at midnight
A daily task app that ends every night. PRD locked, premium UI refresh, fastlane upload and marketing site all shipped the same evening. Tonight 1.0.0 is live on the App Store.
Read update →Bilanciato al grammo — redesigning the Gelato Balancing landing
Rewriting the marketing page for our gelato recipe app. From SaaS dashboard tour to atelier feel.
Read update →Launching Pawpress: a keepsake, not a feed
Pawpress turns one daily photo of your pet into a magazine-style cover with an AI mood reading. The opposite of a feed.
Read update →How DriveNote evolved from a driving timer into a mileage tracker
DriveNote started as a driving-time tracker, then shifted toward tax-ready mileage logging.
Read update →Reducing friction in utility apps
Utility apps should open fast and do one thing clearly. A note on what we cut and what we kept.
Read update →Testing our first flashlight app short
We tested whether a clean utility app could generate installs through short-form video.
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